The logo has been designed to take several forms.
The first with unique, made to measure typography. The dot is replaced by a peak, a slight reminder of the subject.

In the form of a mascot to create a strong identity. An impactful visual that sticks in the mind at first glance.

As a seal, circular and minimalist, with the company's initials. Useful for some page layouts or variations.

I chose two strong colors, red (crest) and yellow (beak), which are rooted in the imagination of American fast food. And two softer colors that harmonize well with the previous ones, beige and brown.

The different variations give the company a real identity that can be found throughout the products : packaging, flyer, loyalty card, advertising, menu.